The impact of strategic decision making on functional decision making goes both ways. ... BUSINESS & INDUSTRY. According to Business Case Studies, the presence of competitors helps to drive down the profit that a firm can make. Be aware of … This is essential for the business … would state: “Decision-making is arguably the most important job of the senior executive and one of the easiest to get wrong”. Making important decisions is a vital part of running a successful business. Find out how competition affects a business and how to improve your business’ competitiveness to stand out to your customers. In 1994, Amazon started creating the greatest revolution in decision-making with one of the oldest cornerstones of success in business: customer obsession. Competition in business occurs when many firms sell identical products and act independently to supply their products to the same group of consumers. Managing various and multi-faceted internal activities is only part of the modern executive’s responsibilities. But because of the large amounts of money involved, business decisions invariably follow a much more rational path. (Olanipekun, 2014). Decision‐making paralysis is common in the world of B2B sales. Engineers Optimum Decision Making With challenges so high, most businesses are left without a choice other than to make optimum decisions. The competitive business environment has resulted into complexity and sophistication of business decision-making which requires strategic management. In fact, while corporate strategies have a greater impact due to the way organisations are structured – i.e in hierarchical forms. The law of supply and demand drives traditional economics: The rarer a product, the more a business can charge for it. Factors affecting decision making in business include alignment with strategic goals, external and internal data, opportunity cost, ROI and the triple bottom line. Without algorithms and data at the center of their decision-making, traditional companies cannot compete with today’s digital giants. Therefore the decision-making process should be studied in all its aspects. Thus a good cognition of decision-making problems in business is simultaneously necessary and useful. Ordinary consumers may often buy stuff on impulse when something they want catches their attention. How Supply and Demand Impacts Decisions in Business. "Modest competition is a strong driver of good decision-making, but over-competition won't lead to the best outcome." 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