Evernote also offers a one-click signup process through Google to help visitors save even more time. That's right -- unfortunately, a lot of people still judge a book by its cover. All the website designs we published have been carefully handpicked by a graphic designer. It almost acts like a story. Too many graphics or complicated designs and features have a tendency to get convoluted and messy when they're opened on different platforms. Want to learn how to showcase your products? It's important to be mobile-friendly as well. The best homepages avoid "corporate gobbledygook," and eliminate the fluff. Their headline, "Your stuff, anywhere" is simple, yet powerful. For any given company, the homepage is its virtual front door. The headline is clear and compelling, as are the calls-to-action. In this example, the company chose a more blog-like homepage (or single page site approach), which provides much more information on the product. Others are tremendously functional and deliver on their promises immediately. 10 Elements of Good Modern Website Design. Looking for more inspiration? Chipotle's current homepage is all about the forthcoming holiday, which it uses as a unique value proposition to get you to start clicking through your site. Keep your buyer personas and target audience in mind when building the page. 2021’s web design trends appear to share a common theme: rather than aspiring to hi-tech fantasy, web designers are seeking new heights of realism. Does it go hand-in-hand with a company style? The animated header image is a great way to capture attention. 43. By providing access to the information that they're looking for in an organized fashion, you're providing them with value right out the gate. Erika Giles | The copy underscores this with concepts about the COVID-19 crisis. AWSM Color … "Invest Like a Woman: Because money is power." No need to decode jargon to figure out what Dropbox really does. If you're a well-known brand or company (i.e., Coca-Cola) you may be able to get away with not having to describe who you are and what you do; but the reality is, most businesses still need to answer these questions so that each visitor knows they are in the "right place.". Their website features a fresh and modern template with beautiful images and a short video that explains how a Shademaster can benefit their customers. What they all have in common is a design … More importantly, CTAs turn your homepage into a sales or lead-generation engine, and not just brochure-wear. Virgin America. 3. The copy used in the calls-to-action "Get Started for Free" is very compelling. The elements … A great homepage is going to be effective in meeting all the key points we've discussed so far: communicate value, build trust, assist visitors, and attract buzz. The copy is lightweight and easy to read. Free and premium plans, Sales CRM software. We try to publish different styles of web design, feels and looks from various places and not only the best websites … She isn't just a random website; she makes it clear she's a human whom people can connect to. Change the page as the needs of your visitors and trends of the market change. The images show, rather than tell, one of the company's value propositions: a desktop site and mobile app that move with you. 20 min read. Even if the homepage is not where people start, it is where they go when they need to navigate quickly or when they return to your site later. Throughout the homepage, our bright blue and orange color themes keep returning to draw your eye to links and CTAs. There are lots of other benefits that follow the looks. Your homepage can do a lot for you when it comes to boosting your brand awareness and converting new customers. An easy to navigate desktop homepage isn't the final goal. It's very clear way of communicating what the company does and how people can learn more. To achieve all of that, you'll want to use a combination of different strategies. All the homepages listed here are highly usable, meaning they are easy to navigate and there aren't "flashy" objects that get in the way of browsing, such as flash banners, animations, pop-ups, or overly-complicated and unnecessary elements. Eliminate any fluff and use language that will attract and appeal to your preferred audience. It often features awesome headlines and clever cartoons. For those love birds planning their big day, eWedding is a great destination to building a custom wedding website. Bootstrap Restaurant — everything you need for a restaurant site including booking, a map, online orders and sliders to showcase menu … Just beneath, new users learn the basics of the site in three quick headers. That's why the most brilliant homepages on this list don't just score high in beauty, but also in brains and creativity. They have a simple design with clear CTAs and a well-designed navigation bar. KIND Snacks' tagline is straight up brilliant -- when I read it, the message immediately resonated and made me want to read the snack bar's label. Dropbox (Business) When I think Chipotle, I don't necessarily think about catering, but the site is a great reminder to consider different uses for the burritos you already know and love. Website Design | Although it bucks convention by leaving its value proposition halfway down the page, by the time you get there you’ve almost certainly been hooked by one of the many magazine-like articles on the ever-changing, curated space above the fold. The call-to-action is bold and above the fold. "Get Started" is a great CTA -- in fact, we use it ourselves here at HubSpot. It all depends on their (and your) business style and brand appeal. Show them right off the bat that you've got what they're looking for and they'll stick around long enough for you to prove it instead of going to a competitor. Green Mountain Energy. Spinx has an awesome homepage that segments different topics well to keep the page de-cluttered and easy to scan. The homepage is the door to the rest of your site and everything that will inform your visitors on your value, offers, products, and background. The homepage presents a multitude of options for the visitor, but it isn't cluttered thanks to the solid background and simple typography. Some companies try to get visitors to sign up for an account or email list to encourage them to learn more about their products and services so they eventually become customers. For a long time, Basecamp has had brilliant homepages, and here you can see why. This might sound rudimentary, but color schemes and color usage are very important when it comes to modern web design… By being value forward on your homepage, you have a higher chance of keeping visitors on your site than trying to capture their attention on a deeper landing page or blog post. A homepage is a company's main webpage that people typically land on when they first enter a site from a search engine. Boo. Before viewing these examples, please check out my previous post on what defines a good small business website to get the background on my thoughts on strong design. That's not to say you can't bring in traffic or convert on those pages, but, typically, your homepage is the first point of contact for traffic. Their products are beautiful and clean. Of course, as creative as we'd encourage you to be in your homepage design, there are certain elements you'll want to incorporate so that it really packs a punch. CTAs tell them what to do next so they don't get overwhelmed or lost. The food photography is detailed and beautiful, and it actually makes me hungry looking at it. When you think of coffee, you probably think of cozy coffee shops and disposable cups. Following a simple headline ("Remember Everything"), the eye path then leads you to its call-to-action, "Sign Up For Free.". Beagle. And, thankfully, you have some pretty great examples to follow after. Yours to savor." The LEGO characters catch your attention (because they're cute), then they cleverly illustrate and reinforce the messaging in the headline and sub-headline. 39. Without it, no one will be able to identify who you are or why you own your position in the market. Web Design Andover. Its sub-headline is simple, yet powerful: "The secure file sharing and storage solution that employees and IT admins trust." As you can see, Nest has moved its site to the Google Store. Pacific Northwest X-Ray Inc. The homepage uses social proof to get visitors to start clicking around: The "Popular on Medium" and "Staff Picks" sections let me know where to find high-quality content. RappiPay is a representative web … The website design makes use of the … Taskade is one of those web application examples where the team has created a true symbiosis of design, usability, content, and creativity. It takes more than looks alone -- it also has to work well. It urges the visitor to click to learn more while making a play on the word "kind" -- implying that it's a good choice to shop there. The messaging on the page is pretty straightforward, "Slack is where work happens.". There's a pretty comprehensive nav bar as well, helping visitors explore as they dive a bit deeper. She adds a face to her brand. Toronto Website Design. 40. Video Sales & Marketing World 12/8-12/9: Learn how to … I don't live close enough to this place. Oribe. The homepage is a great example of agility and constant change. The page uses bright colors without being overwhelming and makes it easy to understand what Melyssa's central business offerings are. For more information, check out our privacy policy. It speaks the language of its customers. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. Web Design Inspiration. 2. Lindsay recommends this website design collection for inspiration. This site regularly refreshes its examples and awards the best web designers monthly. A few examples of effective website design conventions to stick to are navigation menus at the top of each page, contact information at the bottom of each page, a clickable logo at the top of … Go ahead and order your meal online or look into catering. But Nescafe is made right in your home with the people you love. Take a page out of 4 Rivers' book. This homepage uses a combination of rich, muted colors in the video and its signature bright green and white highlights to make conversion paths stand out. 23 of the Best Website Homepage Design Examples. Support Your Local Brewery! Essentially it is a "virtual storefront.". Their word choice pins them as a premier leader in coffee. The navigation bar includes dropdown menus with several categories that you can see right away. It also contains simple, direct, and compelling call-to-action copy: "Sign up free." 2. Free and premium plans, Content management system software. With offers and even entire design elements customized to user behavior, it’s almost impossible to visit without seeing something you’re interested in. When clicked, it takes visitors through a few simple steps to set up a profile and start investing. I particularly love the use of whitespace, contrasting colors, and customer-centric design. Nike is one of the most recognized brands in the world, so its homepage design won’t waste time on a bunch of details you already know. Every picture looks different in the end, but you still need the pieces to put it together. - You know right off the bat what are they all about: WordPress Themes. Here are some of the elements of great website design with examples to help inspire you to create your own beautiful modern website design. REI has made its name in two ways: As a top supplier of outdoor gear and a leader in related content. It limits its use of copy and visuals, and embraces whitespace. August 24, 2020 | See all integrations. Mikiya Kobayashi. Unlike other online news publications that inundate homepages with as many headlines and images as possible, Digiday's first section showcases just one article. You have a ... 2. A great homepage is meant for more than just looking aesthetically pleasing, even though that is a part of it. Its bright, eye-catching “Try 30 Days Free” button is a world-class CTA example. She is a huge fan of houseplants and podcasts about conspiracy theories. The only negative? https://weblium.com/blog/best-modern-website-design-examples-2019 With all the talk about landing pages in the digital marketing world, it’s vital not to overlook the role of a website’s homepage. Combined with great photography, the headline "Brisket. It allows Medium's app tagline and photo to take center stage while still drawing your eye to the darker section titles on the site. 3. Now, get ready to learn about excellent homepage design through the following 23 real-life examples. It includes only what is important: A large, relevant image with supporting copy, and a "Try free for 30 days" call-to-action button. The company’s homepage is no different. JOHO’s Bean. Cocokind makes a bold statement with their bright hero image on their fantastic homepage. "Stuffy enterprise" isn't the feeling you get when you arrive at Telerik's website. Their large hero image on their homepage features candles, two girls in fall clothes, and glass mugs with coffee foam and cinnamon gives visitors a warm feeling from the moment the enter the site. This is perhaps one of the best uses of whitespace I've seen. Their copy states that they have coffee for all of your moods, and they have a great CTA that invites users to "Discover the coffee experience." Some homepages also change from A/B testing or dynamic content. 2. A24 has been kicking butt over the last few years with their films, and they take the opportunity to showcase it on their homepage. The CTA -- "Shop KIND" -- is clever. 17 of the Best Examples of Beautiful Blog Design, 32 of the Best Website Designs to Inspire You in 2020, 24 About Us & About Me Pages + Templates to Make Your Own. Good website design needs a wide range of professionals having expertise in different areas.
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